Industrial Nature
A Branding Project for Shenkar's Graduate Exhibition, Exploring the Clash Between Humans and Machines in the Digital
Age
This project focuses on creating a visual language that bridges the organic and digital worlds, inspired by the steampunk aesthetic. This style, which blends industrial elements with technological and mechanical imagination, serves as the foundation for the design concept, where technology is portrayed as a dominant force clashing with human sensitivity and natural creativity. The steampunk style is primarily expressed through the use of pixelation, representing the digital age that dominates our lives. The pixels themselves are not merely a technical image but also serve as a symbol of fragmentation and imperfection—a clear contrast to the meticulous and human-centered design created by the graduates of the exhibition.
The connection between humans and machines is further emphasized through bold, large typography, hinting to the influence of industry and technology, alongside the integration of organic elements—such as flowing shapes that imply at human fluidity. The choice of a black-and-white color design provides a clean and dramatic foundation, highlighting the tension between the living and the mechanical. The central poster, along with the flyers and signage, was designed to guide the viewer’s eye intentionally, much like how technology directs our lives.
The design process began with in-depth research on the steampunk style and the complexity of the relationship between humans and machines. In the early sketching stages, the focus was on creating a visual confrontation between sharp, technical lines and fluid, organic movements. The goal was to develop a graphic language that successfully represents this conflict. Every detail was examined—from the relationship between the pixels and typography to the placement of elements on directional signage.
The primary challenge was maintaining a balance between these two worlds. On one hand, the digital and modern appearance of pixelation, and on the other, the softness and humanity of organic motifs.
Emotional Ecology
A Book Exploring the Intersection of Emotions and Environmental Awareness Through Five Emotions: Disgust, Fear, Sadness, Anger, and Joy
This project delves into the connection between human emotions and the physical world surrounding them. The book is divided into five chapters, featuring photographic imagery and texts that correspond with each emotion. Each chapter focuses on how a specific emotion can influence or reflect sustainability-related topics, from the disgust evoked by environmental destruction to the joy found in nature’s restoration.
The selected photographs support the texts and enhance the emotional experience. The colors and compositions are carefully designed to visually convey the discussed emotion. The texts and images interact with one another, adding layers of meaning to each chapter. This fusion creates a powerful experience that connects with both logic and emotion.
The minimalist design of the cover contrasts with the richness of the inner content, creating a contrast that reflects the message that emotions are not always visible but hold depth and power that shape our reality. The black color represents the serious aspect of the subject, while the colorful interior offers a diverse and unique experience, encouraging readers to reflect on the relationship between humans and the environment. The book illustrates emotions functioning together as an ecosystem of their own, where each emotion influences and is influenced by the others.
PLACH
A Unique Board Game Offering a Platform for Emotional Sharing, Experiences, and Connection
Plach is a unique board game that revolves around questions about crying and emotions, offering a platform for personal and group connection. The inspiration for this project comes from a personal experience—when my grandmother told me, "We don't cry." As a sensitive person who sees crying as a natural form of expression, I struggled to understand this statement. The game was created out of a need to normalize the experience of crying, which is still considered a social taboo across different age groups, and to redefine its significance without labeling it as a sign of weakness.
The name Plach, meaning "crying" in Russian, was chosen to emphasize my personal connection to the culture and language. Through its name, the game aspires to give crying a more positive and meaningful presence, turning it into a natural and bonding part of emotional discourse.
The game is designed with inspiration from Russian aesthetics, with the central board drawing from the visual style of hand-embroidered kitchen towels. This element evokes warmth and a sense of family, bringing to mind my grandmother, who is always in the kitchen. The game’s color palette and components are based on childhood books that still reside at my mother’s home. Every element in the game, from the colors to the characters, reflects themes of nature, childhood memories, tears, and a personal yet universal family story. This story serves as the foundation for the game, offering an emotional starting point that touches everyone.
During the game, players roll the dice and draw a card, which the other participants must guess, act out, or play through. Only afterward can the player choose whether to share a personal experience with the group. This game structure creates a lighthearted and humorous experience that eases embarrassment and naturally encourages openness. Plach does not merely aim to bring crying back into social conversation but seeks to highlight it in a more positive light. The game invites participants to explore their own and others' emotional worlds, deepen their understanding of one another, and appreciate the value of emotional sharing. It strives to change the discourse surrounding emotions and crying, fostering social acceptance of emotional expression as a means of building deep and meaningful connections.
Body: Shibari and Piercing
A Magazine Exploring Body Art Through Shibari and Piercing, Examining the Relationship Between Body, Art, Culture, and Personal Expression
The first edition of the Body magazine focuses on Shibari—an ancient Japanese rope-tying art. The magazine provides an in-depth look at its history and cultural significance, alongside its perception in contemporary society. Additionally, it includes beginner-friendly tips that offer a practical introduction to the art, along with artistic and visual interpretations showcasing its aesthetics and complexity. The magazine’s design, featuring stretched text elements, reflects the elegant movements of the rope, enhancing the reading experience.
The second edition explores piercing as an ancient and fascinating body modification practice. This issue offers insight into extraordinary stories,starting from the world’s most pierced woman to the art of suspension through body piercing. The magazine's design incorporates physical holes in its pages, creating a direct link to the subject matter and the materiality of piercing. These holes provide a physical and visual experience, emphasizing the connection between body and material and reinforcing the central message of the edition.
Together, these magazines establish a visual and conceptual discourse on the body as a medium for artistic and personal expression, inviting readers to examine how culture, pain, and beauty intertwine in body art practices.
Safegypte
SafeGypte was created to make traveling to Egypt safe, accessible, and stress-free
I have always wanted to travel to Egypt, but I felt discomfort and hesitation about doing so. I searched for structured and reliable information to help me understand how to travel there safely and comfortably, but most of the available sources were scattered and insufficient. This need led to the creation of SafeGypte—a project designed to present Egypt as a safe, accessible, and well-organized destination for Israeli travelers. The design is inspired by desert sunsets, evoking a sense of calm and security, while intuitive navigation ensures a clear and seamless trip-planning experience.
To make trip planning convenient and inviting, I designed the website to resemble an online shopping experience—with well-structured travel pages similar to product pages, clear booking buttons, user reviews to enhance credibility, and a modular content structure that allows users to quickly find relevant information. The website provides detailed information on organized tour packages, emphasizing security, professional guidance, and personalized service, so that users can plan their trip with peace of mind. SafeGypte is more than just a website—it is a platform designed to make Egypt an accessible, safe, and exciting destination full of new travel opportunities.
Israeli Sanskrit
A Unique Coloring Book on New Families Inspired by Sanskrit Culture
The Israeli Sanskrit project is a children’s coloring book inspired by the rich aesthetics of Kama Sutra illustrations—not in their sexual aspect, but through the idea of the sanctity of family in Sanskrit culture, where family is the core of life and symbolizes harmony and connection.
The book explores the concept of family through a modern lens, presenting diverse family structures that were once considered unconventional. The illustrations combine modern and Western lines adapted for children with rich compositions and aesthetics drawn from ancient traditions.
Additionally, elements from the Israeli landscape, such as Mandate-era tiles and terrazzo flooring typical of courtyards and homes in Israel, have been incorporated, creating a symbolic bridge between tradition and modernity, between local and global. Beyond being a coloring book, Israeli Sanskrit serves as an educational tool that encourages open conversations about family, diversity, and inclusion, presenting the family as a dynamic, rich, and varied space.
In an era where the concept of family is evolving and new family forms are integrating into society, this book provides a platform for diverse and modern families. It places them at the forefront as an integral part of contemporary society, promoting a positive discourse on inclusion and equality from an early age. Through colors, characters, and graphic elements, the project seeks to present a rich connection between tradition and modernity, East and West, and evolving generational perspectives.
Imprints of Experience
A Project Exploring Infographics Through Fingerprints in a Cookbook
This project focuses on studying user experience infographics through fingerprints left on the pages of a cookbook. Participants were given specific instructions on how to use the book while their fingers were covered in charcoal. Each fingerprint represents an action or the method by which the user engaged with the book, creating a unique map of human interaction and usage.
At first glance, the fingerprints may appear random, but they document the relationship between the user, the content, and the materiality of the book. They reveal patterns of personal usage and highlight the unique interactions between the user and the book, emphasizing each participant’s emotional and experiential engagement.
The monochromatic design of the book highlights the contrast between the apparent simplicity of the medium—a fingerprint—and the deep emotional and experiential complexity it unveils. Through this project, we are invited to reconsider user experience and the ways in which human interaction layers meaning onto everyday objects.